AirTag – What was lost is now sound

With a speaker thats 50% louder and up to a 1.5x greater Precision Finding range, the next generation of AirTag makes it easier than ever to keep track of what matters. Attach one to your keys, slip another into your bag and track all your items in the Find My app.

Make finding a family affair

Share AirTag with up to five people. So items that everyone uses – like an umbrella, a bike or the family car keys – can be tracked by friends and family.

Ping it. Find it

Misplacing something like your keys doesnt have to be a big deal when it has AirTag attached. Open the Items tab in the Find My app or ask Siri for help if whatevers missing is hiding nearby. And with a 50% louder speaker, you can now hear AirTag from up to twice as far away.

Cold. Warm. Warmer. Hot

If your AirTag is nearby, your iPhone or Apple Watch can lead you straight to it. Thanks to its expanded Precision Finding range and builtin Ultra Wideband technology, youll see the exact distance and direction to head in – whether you left it on the worktop or in the car.

Get by with a little help from over a billion friends

If youve left something behind, like at the beach or the airport, the Find My network can leverage more than a billion iPhone, iPad and Mac devices while protecting your privacy every step of the way.

How does it work?

Your AirTag sends out a secure Bluetooth signal that can be detected by nearby devices in the Find My network. These devices send the location of your AirTag to iCloud – then you can go to the Find My app and see it on a map. The whole process is anonymous and encrypted to protect your privacy. And its efficient, so theres no need to worry about battery life or data usage.

Lost Mode makes finding things even easier

Just like your other Apple devices, AirTag can be put into Lost Mode. Then, when its detected by a device in the network, youll automatically get a notification. You can also set it so someone can get your contact info by tapping your AirTag with their NFCcapable smartphone – thats the same technology that lets people pay for things with their phones.

Share your lost items location

If you lose an item, you can temporarily share the location of your AirTag or Find My network accessory with others to help you find it – including more than 50 airlines, like British Airways, Lufthansa, Singapore Airlines and Virgin Atlantic. Its easy, private and secure. Simply share an items location in the Find My app. Sharing automatically stops when you are reunited with your item or expires after seven days.

Privacy is built in

Only you can see where your AirTag is. Your location data and history are never stored on the AirTag itself. Devices that relay the location of your AirTag also stay anonymous, and that location data is encrypted every step of the way. So not even Apple knows the location of your AirTag or the identity of the device that helps find it.

AirTag is designed to discourage unwanted tracking. If someone elses AirTag finds its way into your stuff, your iPhone or Android phone will notice its travelling with you and send you an alert. If you still havent found it after a while, the AirTag will start playing a sound letting you know its there.

Of course, if you happen to be with a friend who has an AirTag, or on a train with a whole bunch of people with AirTag, dont worry. These alerts only get triggered when an AirTag is separated from its owner.

Beautifully simple

A onetap setup instantly connects your AirTag with your iPhone or iPad. Enter a name for your AirTag, attach it to the item you want to track, and youre good to go. Want AirTag notifications on your Apple Watch too? No problem.

Long live the battery

AirTag works for more than a year on a standard battery you can easily replace when your iPhone alerts you.

Splish, splash

Let’s say you’ve tagged your keys and oops – dropped them in a puddle. Or they’re in the path of a colossal spill. Hey, that’s OK. Your AirTag is water and dust resistant.

Initial it. Emoji it

When you buy your AirTag from the Apple website or Apple Store app, you can have it personalised with your initials. An emoji. Or both. It’s free and easy, and it adds some fun.

Tracking a smaller footprint

As we strive to become carbon neutral by 2030, the latest AirTag features 85% recycled plastic in the enclosure and 100% fibre-based packaging.

Use AR to see it from every angle

Open this page using Safari on your iPhone or iPad.

More colour. More fun. More you

Its easy to attach AirTag to just about anything with colourful key rings from Apple.

The most findable AirTag yet

The next generation of AirTag has its loudest speaker yet and an expanded Precision Finding range. Its never been easier to follow and find your stuff.

Attach one to your keys or backpack. If you misplace something, just use the Find My app on iPhone or Apple Watch to locate it.

Box Contains:

• AirTag with CR2032 coin cell battery installed
• Documentation